In his book “White Bears and Other Unwanted Thoughts”, Daniel Wenger discusses perhaps one of the most annoying, yet fascinating aspects of the human brain:  you cannot dwell on the reverse of an idea.  The simple illustration is one most of us have heard of – “don’t think about a polar bear”.  Immediately, what [...]

In the book “Get Out of Your Own Way”, Dr. Robert Cooper explores the twists of turns of how the human brain operates – sometimes even getting in its own way.  In my reading today, I came across an interesting quote: “Neuroeconomics also show that people perceive their life symbolically, not just literally.”  That very [...]